CLIMBING DESIGNS

This series of projects began with a redesign of UMD’s Crux Ducks climbing team logo. Parameters were to create a logo that could be used on social media sites, as well as team merchandise such as shirts, tank tops, stickers, water bottles, etc. Previous logos had included ducks as a prominent part of the team’s identity, including one that had been retired of a Donald the Duck-esque figure, but with large and prominent muscles. Being as the team is from Duluth, and the World’s largest Rubber Duck frequents their harbor, I decided to use a similar face in the finished design but keep the musculature (albeit in a new pose) of an older design. The contrast between the cute face but strong body brought a humor to the design that fit with the Crux Ducks team energy, and they were excited and pleased with the finished result.